blog.arrowheadchurch.com

Monday Ben Arment posted this comment from Seth Godin about Twitter:

“We check Twitter because of our fear of being left out.”

Ouch. If you are on Twitter, is there any truth to this in you? There is in me. I don’t want to be perceived as out of the loop relationally or with what’s going on in churches all over the world. To some of you, the latter will seem silly, but it’s true.

(If you don’t Twitter, ask yourself the question about how much you check your Facebook. Same truth applies…)

Last week I talked about knowing your audience when you send a product into the public arena. This is true for churches, businesses, educational institutions, and everyone else. You can make your own application if you aren’t in church world for this principle, but I also think the opposite can be true.

Arrowhead is a church with a specific target. That target is unchurched young adults. It doesn’t mean we don’t want to reach anybody else or other segments of the population aren’t welcome, but we think what we do is a good fit with unchurched young adults.

So, when an older individual or couple plugs in, that’s a miracle! It means he or she (or they) think young, but they have life experience. That’s invaluable to us as a church as we seek to reach our community. Or, it means they don’t think young but see the value in reaching the next generation. That’s invaluable too.

If you attend Arrowhead and you don’t think you fit the mold, we love you! Thanks for doing what you do to reach people of all ages with the gospel.